In response to the COVID-19 pandemic, the Dutch government has introduced an “intelligent lockdown” with stay at home and social distancing measures. The Dutch approach to mitigate the virus focuses less on repression and more on moral appeals and self-discipline. This study assessed what factors influence whether Dutch people comply with the measures. We analyzed data from an online survey (N = 568) conducted between April 7-14. The overall results showed that reported compliance was high. Analyzing what shaped such compliance, shows that the the Dutch approach has to some extent worked as hoped in practice. Repression did not play a significant role in compliance, while intrinsic (moral and social) motivations promoted compliance. Yet appeals on self-discipline did not work for everyone, and people who reported more impulsivity were more likely to violate the rules. In addition, compliance was lower for people who lacked the practical capacity to follow the measures and for those who have the opportunity to break the measures. Sustained compliance, therefore, relies on support to aid people to maintain social distancing and restrictions to reduce opportunities for unsafe gatherings. These findings suggest several important practical recommendations for combating the COVID-19 pandemic.